Store Settings

Your store settings contain essential business information that customers see and use when ordering. This guide covers setting your name, address, contact details, VAT profile, and store URL.

Accessing Store Settings

1. Go to Settings → Store in your admin panel
2. Update the fields as needed
3. Click Save Changes at the bottom

Changes take effect immediately on your storefront.

Store Name

Your store name appears at the top of your storefront and in customer emails.

Best practices:

• Use your registered business name or trading name
• Keep it concise and recognisable
• Match your social media and Google Business names for consistency

Example: "Mario's Pizza Kitchen" or "The Riverside Café"

How it affects your storefront: The name appears in the header, page title, order confirmations, and emails. It's the first thing customers see.

Contact Details

Provide a phone number and email address for customer enquiries.

Phone Number

The phone number customers can call for questions or issues.

Format: Include the country code if you serve international customers (e.g., +44 20 1234 5678).

How it affects your storefront: Displayed in the footer and on order confirmation pages. Customers use it to contact you about orders.

Email Address

The email address for customer support.

Best practices:

• Use a dedicated support email (e.g., [email protected])
• Check this inbox regularly
• Set up auto-responses if you can't reply immediately

How it affects your storefront: Displayed in the footer and used as the "reply-to" address for order confirmation emails.

Store Address

Your physical location is essential for delivery radius calculations and customer trust.

Using Address Search

1. Start typing your address in the Store Address field
2. Select your location from the suggestions
3. Ordery fills in the full address automatically

Benefits of using address search:

• Fast and accurate
• Includes postcode automatically
• Enables precise delivery radius checks

Manual Address Entry

If the search doesn't find your location, you can enter it manually.

1. Click Enter address manually
2. Fill in each field (street, city, postcode)
3. Click Save

ℹ️ Note: Manual addresses work fine, but delivery radius calculations may be slightly less accurate.

How it affects your storefront: Your address appears in the footer and on checkout pages. Ordery uses it to calculate delivery distances.

VAT Registration

If your business is VAT-registered, enter your VAT number here.

When to provide a VAT number:

• You're VAT-registered with HMRC
• Your annual turnover exceeds the VAT threshold
• You want VAT included on invoices and receipts

How it affects your storefront: Your VAT number appears on receipts and order confirmations. Ordery calculates VAT on non-exempt items automatically.

ℹ️ Note: If you're not VAT-registered, leave this field blank. Most small food businesses below the VAT threshold don't need to register.

Delivery Fee

Set a flat delivery fee applied to all delivery orders.

How to set it:

1. Enter the fee in pounds (e.g., 2.50 for £2.50)
2. Click Save Changes

How it affects your storefront: The delivery fee is added to the order total at checkout for delivery orders. Pickup and table service orders don't include the fee.

💡 Tip: You can offer free delivery using discount codes (create a fixed-amount discount equal to your delivery fee).

Store URL and Custom Domains

Your store URL is how customers access your online menu.

Default Ordery URL

When you create your store, Ordery assigns a URL based on your store name:

Format: yourstore.ordery.com

Example: mariospizza.ordery.com

Checking Slug Availability

1. Go to Settings → Store
2. Edit the Store Slug field (the part before .ordery.com)
3. Ordery checks if the slug is available
4. If taken, try a variation (e.g., mariospizzauk)

Slug rules:

• Lowercase letters, numbers, and hyphens only
• No spaces or special characters
• Must be unique across all Ordery stores

How it affects your storefront: Your slug is part of your storefront URL. Choose something memorable and easy to type.

Custom Domains

If you own a domain (e.g., mariospizza.co.uk), you can connect it to your Ordery store.

How to set up a custom domain:

1. Go to Settings → Store
2. Scroll to Custom Domain
3. Enter your domain (e.g., order.mariospizza.co.uk)
4. Follow the DNS setup instructions provided
5. Click Verify Domain

Benefits of a custom domain:

• Matches your existing website and branding
• Looks more professional
• Easier to remember

ℹ️ Note: You'll need access to your domain's DNS settings (usually through your domain registrar or web host).

⚠️ Warning: DNS changes can take 24–48 hours to propagate. Your custom domain may not work immediately.

How it affects your storefront: Customers access your store via your custom domain instead of the Ordery URL. Both URLs work, but Ordery redirects to your custom domain.

Storefront Preview

See what customers see before making changes public.

How to Preview

1. In Settings → Store, find the Preview link
2. Click it to open your storefront in a new tab
3. Browse as a customer would

💡 Tip: Preview your store after making changes to ensure everything looks correct.

Open/Closed Status

Control whether your store accepts orders.

How It Works

Your store's open/closed status is determined by:

• Your opening hours
• Whether you've enabled pre-orders

During opening hours: Your storefront displays "Open" and customers can place orders.

Outside opening hours: Your storefront displays "Closed" and customers see your next opening time. Orders are disabled unless pre-orders are enabled.

How it affects your storefront: The open/closed message appears prominently on the home page. Customers can't check out when you're closed (unless pre-orders are on).

Suspension Due to Billing

If your Ordery subscription payment fails, your storefront may be temporarily suspended.

What happens:

• Customers see a "Temporarily Unavailable" message
• Orders are disabled until billing is resolved

How to fix it:

1. Go to Billing in your admin panel
2. Update your payment method
3. Resolve any overdue invoices
4. Your storefront resumes automatically once payment clears

⚠️ Warning: Keep your payment method up to date to avoid unexpected downtime.

Best Practices

Keep Information Accurate

• Update your address if you move
• Check that contact details work (test your phone and email)
• Review settings quarterly

Choose a Memorable Store URL

• Short and easy to spell
• Matches your business name
• Avoid numbers or hyphens if possible

Set Up a Custom Domain

• Makes your store look more professional
• Easier to share on marketing materials
• Reinforces your brand

Test After Changes

• Preview your storefront after updating settings
• Place a test order to verify everything works
• Check order confirmation emails

Common Questions

Q: Can I change my store name after launch? Yes, update it in Settings → Store. The new name appears on your storefront immediately.

Q: What if my address isn't found in Google Places? Use the manual address entry option. It works just as well.

Q: Can I use a subdomain of my main website? Yes, for example order.yoursite.com. Follow the custom domain instructions.

Q: Do I need a custom domain? No, your yourstore.ordery.com URL works perfectly. Custom domains are optional for branding.

Q: What happens if I enter the wrong VAT number? Update it in Settings → Store as soon as you notice. Incorrect VAT numbers can cause issues with HMRC.

Q: Can I set different delivery fees for different areas? Not currently. Delivery fees are flat across all areas within your delivery radius.

What's Next?

With your store settings configured, explore:

• Branding — Add your logo and colours
• Opening Hours — Set your weekly schedule
• Order Fulfilment — Configure delivery, pickup, and table service

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